Jul 20
“The good ideas are all hammered out in agony by individuals, not spewed out by groups.”
Charles Brower
Now I’m not quite sure I agree with this. I have had success both working on my own and with groups.
I think the bottom line is what sort of group you have. If you have a group of people who regularly exercise their creative muscles the ideas will come thick and fast, of course you’ll need to filter the ones that are so leftfield they aren’t practical, but that is one of the joys of being with this sort of group; ideas grow exponetially. On the other hand, if you have a group of grey suits whose primary concern is the bottom line, then creativity by committee may well be a lost cause.
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