There is (yet) another great post, and ongoing conversation, over at Lateral Action. The post by Mark begins with the premise, in the movie world, that the film Watchmen will be a commercial success due to the publicity it has gained through the legal dispute between Warner and Fox. I’m not going to get into the debate on this site, if you want that, then go and join in at Lateral Action.
Mark questions those creatives who complain about not being recognised for their art when they don’t promote it. This is something I totally agree with. I’ve mentioned it before here, if you are doing art for art’s sake, then you’re doing it for yourself. But if you want it to be enjoyed by others, then you need to put promotion into your strategy.