This is all about defining purpose. It may seem an obvious question to ask and you may already have an answer on the tip of your tongue, c’mon Darren, that’s a bit straightforward! Well, yes and no. The simplest answer is because I can, it is something that I do. I live, therefore I create. I have no problems with this, and wholeheartedly agree with it. But left at this level, it can lead us into frustration as we struggle with motivation and lack of focus. All creatives should share in the mantra, ‘lead us not into frustration.’
Being creative is our identity, part of who we are. Why we are creative can be seen as our purpose. It should flow from our identity. My point is we can become fuzzy with the purpose of being creative. Like most things in life, if we can set goals, and I mean clear, timed and measured goals, our purpose is clearer.
So why are you being creative? We’ve established that you are creative, but what are the outcomes to your creativity? Are you being creative to make money, to pass on your creative output through a sale? Are you being creative to produce something that you can look at, or use, or enjoy? Are you being creative to relax and develop your own sense of oneness with reality? There can be many reasons and those listed are only thoughts and ideas. But if you can define your reason for being creative in this way, you will have a focused purpose. It will help you understand why you are doing something and provide motivation along the way. Of course, the way is another post. But without a destination; a purpose, you can’t begin the journey.
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